Bespoke Luxury & Exceptional Experiences in Los Cabos, Mexico

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Privacy Policy

HomePrivacy Policy

Last updated: September 1, 2020

We are serious about protecting the privacy of our users.  This Privacy Policy describes how we use and protect your personal data.  It applies to and any subdomains thereof and any other websites where this policy is linked to in the footer of the page and any mobile application of such websites (which we have collectively called the “Site” in this policy).

The terms “users” or “you” as used in this Privacy Policy, refer to travelers, who use the Site to look for properties to rent, members who list their properties for rent on the Site and other users who use software or other tools or services we provide on a Site.  It also applies to other visitors to our site – for example, our investors or those applying for a job through the Site.

We use information collected about you as explained in this Privacy Policy. The Site may contain links to third parties’ websites. We’re not responsible for the privacy practices or the content of those websites. The Site may also contain links to terms and conditions and privacy policies of third party providers who provide tools or services on a Site. Therefore, please read carefully any privacy policies on those links or websites before either agreeing to their terms or using those tools, services or websites.  Unless we explain otherwise in this policy, the words and phrases used in this policy have the same meaning as in the Terms and Conditions – available by locating our Terms & Conditions.

By providing information to us when listing a property, searching for a property, using any tool or service on a Site or otherwise using the Site, you expressly agree to this Privacy Policy. This Privacy Policy was last updated on the date set forth above and applies from that date.  We may occasionally amend this Privacy Policy to reflect regulatory requirements, advances in technology, Site updates and changes in our information collection and disclosure practices. Any new policy will automatically be effective when it is published on the website. You should therefore return here regularly to view our most up to date Privacy Policy. You should also print a copy for your records.

Safe Harbor

Cabo Platinum complies with the US Department of Commerce’s Safe Harbor scheme to cover the transfer of data to the US from the European Union and Mexico.  Cabo Platinum has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement.  To learn more about this scheme and see the information we have filed with the Department of Commerce here:

Who Processes Your Personal Data, and Where?

Your personal data (also referred to as personal information) – that is, data that identifies you, or from which you are identifiable – will be collected, processed, stored and used by us, and passed to and processed by companies in the Cabo Platinum group and other data processors acting under our instructions. Cabo Platinum is a global business.  As a result, personal data contributed by or collected from users may be stored and processed in the United States or any other country in which we, members of the Cabo Platinum group or our agents maintain facilities.  By using our Site, you acknowledge and agree that you may be transferring your personal data outside of the country in which you have contributed it (“your country”), and that you consent to any transfer of information outside of your country. These countries may not have similar data protection laws to those that apply in your country. However, if we transfer your personal data outside of your country in this way, we will take steps to try to ensure that your privacy rights are protected in compliance with applicable data protection law, this Privacy Policy, and the terms of our Safe Harbor self-certification.

We do not knowingly collect or process data from anyone under the age of eighteen (18) years old.

Cabo Platinum Group sites may also use Google Analytics to gather statistics on site usage.  This may involve the use of cookies.  There are more details in our Cookie Notice and in Google’s own privacy policy.  Google may aggregate data they collect from their various services including Google Analytics, Google Translate, Google Maps and YouTube.  You acknowledge and accept that Cabo Platinum Group have no control over Google’s data collection.  We strongly advise you to look at Google’s privacy policy for details of their data collection practices, or you may want to opt out from Google Analytics please check here

The Information We Gather

At various times you may give your personal data to us. For example, in order to send a request or inquiry from you to a property owner or manager, we may need to know all or some of the following: your full name, address, telephone number, e-mail address, your current location, and, in the case of a member’s listing, a method of payment. You may also give personal data to us at other times, such as when registering on the Site or when submitting an advertisement for a property.  We may also gather information from cookies or web beacons.  You can find out more about they operate in the relevant section of this policy below.  We also collect IP addresses, mobile device identifier details, your location, navigation and click-stream data, the time of accessing the website, homes you viewed, what you searched for, the duration of your visit, and other details of your activity on the Site. If you ask us to connect with other sites (for example if you ask us to connect with your Facebook account) we may get information that way too.  In connection with electronic communications we facilitate through a Site, we use electronic or manual checks to monitor such communications for trust and security purposes.  For further details on how we collect personal data, see Surveys and Newsletters below.  We obtain data from you either by you inputting your personal details, by the automatic collection of information about you as you use the Site, when we speak to you, or from third parties.  Third party information may include financial information, which we use to prevent and detect fraud, information from your mobile provider if you are accessing the Site over a mobile device or information from a third party such as a social media or travel opinions site where you have asked us to share your data with them.

How We Use Your Personal Data

Our primary purpose in collecting your personal data is to provide you with the services you request and those which we believe will optimize your use of the Site.  You agree that we may use your personal data for the following purposes:

  • For the services or to support your request;
  • To contact you from time to time with user or service updates;
  • To send other messages that help us provide our services on the Site;
  • To assist people you have done (or have agreed to do) business with.  For example, if you are an owner and a traveler who has booked or inquired with you needs your details we may pass them on; if you are a traveler and an owner you have booked with needs to contact you we may give them your details;
  • To customize, measure, report on and improve our services, content and advertising;
  • To promote services related to the Site or those of the Cabo Platinum group and/or our affiliates;
  • To compare information for accuracy, and verify it with third parties;
  • To prevent, investigate or prosecute activity we think may be potentially illegal, unlawful or harmful; and
  • To enforce our Privacy Policy and/or our Terms or any other purpose referenced herein or therein.

We collate statistics about site traffic, sales and other commercial information, which we pass onto third parties to assist us in improving the services we provide to you. We also use demographic information to tailor the Site and we share that information with third parties so that they can build up a better picture of our customer base and general consumer trends.

We use the following features of analytics and advertising platforms to track and measure certain activities of our users, and to show ads on websites and apps owned by third parties. This advertising is based on your past visits to our website and your actions in third-party websites and apps, amongst other data sources, as specified in the following sections:

Facebook Ads Conversion Tracking (Facebook Pixel)

  • This service allows for analytics and advertising optimization. Actions the users perform on this website (such as sending an inquiry or making a purchase, generally called “conversions”) are tracked and connected with data belonging to the Facebook Audience Network (includes Instagram and the Facebook Audience Network), so that such actions can be attributed to ads running on the aforementioned network.
  • The personal data this service uses are usage data and cookies, the data processing takes place in the U.S. and/or Ireland, and it participates in Privacy Shield.
  • This service is provided by Facebook, Inc.
  • Relevant privacy policy:

Facebook Remarketing/Retargeting and Facebook Custom Audience

  • This service allows for remarketing/retargeting and behavioral targeting, connecting the Facebook advertising network with this website’s activity.
  • The personal data this service uses are usage data and cookies, the data processing takes place in the U.S and/or Ireland, and it participates in Privacy Shield.
  • This service is provided by Facebook, Inc.
  • Relevant privacy policy:
  • To opt-out of this service use the following link:

Facebook Custom Audience

  • This service allows for behavioral targeting and remarketing. It connects the Facebook advertising network with this website’s activity (pages visited and/or actions performed by users).
  • The personal data this service uses are usage data and cookies, the data processing takes place in the U.S and/or Ireland, and it participates in Privacy Shield.
  • This service is provided by Facebook, Inc.
  • Relevant privacy policy:
  • To opt-out of this service use the following link:

Facebook Messenger Customer Chat

  • This service allows for behavioral targeting and advertising, specifically to show personalized ads to users suggested by it. In order to make these suggestions, the service uses Facebook Custom Audience Data. The service finds users who behave in similar ways to users in a Custom Audience built around their past use of this website or their content engagement on Facebook services and apps
  • The personal data this service uses are usage data and cookies, the data processing takes place in the U.S and/or Ireland, and it participates in Privacy Shield.
  • Depending on where this website is accessed from, this service is provided by Facebook, Inc. or by Facebook Ireland Ltd.
  • This service is provided by Facebook, Inc.
  • Relevant privacy policy:
  • To opt-out of this service use the following link:

Facebook Lookalike Audience

  • This service allows users to interact with the Facebook Messenger live chat platform directly from this website, so they can contact and be contacted by our sales and support teams. It collects usage data and browsing data even if users do not use the service. Also, conversations performed using this service may be logged.
  • The personal data this service uses are usage data and cookies, the data processing takes place in the U.S and/or Ireland, and it participates in Privacy Shield.
  • Depending on where this website is accessed from, this service is provided by Facebook, Inc. or by Facebook Ireland Ltd.
  • This service is provided by Facebook, Inc.
  • Relevant privacy policy:

Facebook Lead Ads

  • This service allows for collecting data and advertising. Facebook lead ads use personal data in users’ Facebook profiles (for example, email addresses and names), to fill the form fields in these ads in advance for the user. More information might be requested from users in some cases.
  • Any data submitted using Facebook lead ads is collected and processed by us. This data is only used for purposes specified on the form and/or within this privacy policy (if provided). Instructions for exercising users’ rights in respect to this, are provided under the “How do I Correct/Update My Information” section within this Privacy Policy.
  • Depending on where this website is accessed from, this service is provided by Facebook, Inc. or by Facebook Ireland Ltd.
  • This service is provided by Facebook, Inc.
  • Relevant privacy policy:
  • To opt-out of this service use the following link:

Remarketing with Google Analytics

  • This service allows for remarketing/retargeting and behavioral targeting, by connecting the DoubleClick Cookie and the Google Ads advertising network with Google Analytics and its Cookies’ tracking activity.
  • Depending on where this website is accessed from, this service is provided by Facebook, Inc. or by Facebook Ireland Ltd.
  • This service is provided by Facebook, Inc.
  • Relevant privacy policy:
  • To opt-out of this service use the following link:

Google Ads Similar Audiences

  • This service allows for advertising and behavioral targeting, specifically to display personalized ads to Users suggested by it. These users present similar behavior to Users on remarketing lists due to their past use of this Website, based on Data from Google Ads Remarketing and/or Google Analytics Remarketing. The personal data this service uses are usage data and cookies; the data processing takes place in the U.S. and/or Ireland, and it participates in Privacy Shield.
  • Depending on where this website is accessed from, this service is provided by Facebook, Inc. or by Facebook Ireland Ltd.
  • This service is provided by Facebook, Inc.
  • Relevant privacy policy:

Google Analytics Advertising Reporting Features Including Demographics and Interests Reports

  • This service is enabled for this website’s Google Analytics, and allows for the availability and reporting of demographic (age and gender), behavior and interests data (such as how users interact with ads, and traffic data) within this website’s Google Analytics. This additional information is provided by the DoubleClick cookie and device advertising IDs.
  • The personal data this service uses are cookies, advertising unique device identifiers (such as IDFA or Google Advertiser ID), and other types of data (as detailed on their privacy policy); the data processing takes place in the U.S. and/or Ireland, and it participates in Privacy Shield.
  • Depending on where this website is accessed from, this service is provided by Facebook, Inc. or by Facebook Ireland Ltd.
  • Relevant privacy policy:
  • To opt-out of Google Ads’ personalization/use of cookies, use the following link: , and this link to opt out of this service’s data processing:


How We May Disclose Your Personal Data

We may disclose your personal data to enforce our policies, or where we are permitted to do so by applicable law, such as in response to a request by a law enforcement or governmental authority, or in connection with actual or proposed litigation, or to protect our property, people and other rights or interests.

We may also share your personal data with:

  • One of our partners if you’ve requested their services or if you’ve requested to be provided with information by them;
  • Another member if you have done business with them;
  • A third party performing services on our behalf;
  • Companies in the Cabo Platinum group and/or affiliates; or
  • Other companies or business entities, for example, if we are thinking of a merger with or sale to that  company or business entity;
  • Other companies we work with to feature all or part of our member’s property listings or otherwise provide promotional or other services related to our or Cabo Platinum group’s business.  This might include featuring your listings and photographs on other websites;
  • Any third party you have asked us to share your personal data with – such as Facebook if you have asked us to connect with your Facebook account; or
  • Any legal or governmental entity is pursuant to a subpoena or other legal request.

You may have accessed our website through a hyperlink from the website of one of our trading partners.  If so, you consent to your personal details and purchase information, including behavioral patterns, being shared with that trading partner in accordance with our contractual relationship with them.

In the unlikely event that we or Cabo Platinum or any part of the Cabo Platinum group is sold, or some of its assets transferred to a third party, your personal information, as a valuable asset, may also be transferred.  Potential purchasers and their advisors may have access to data as part of the sale process. However, use of your personal information will remain subject to this Privacy Policy. Similarly, your personal information may be passed on to a successor in interest in the unlikely event of a liquidation, bankruptcy, or administration. Our customer database could be sold separately from the rest of the business, in whole or in a number of parts.  It could be that the purchaser’s business is different from ours, too.


If you sign up as a member on the Site, you will receive our Guest Newsletter, which is an integral part of the services we provide. Traveler users of the Site will be given the option to receive our Traveler newsletter when they register with us. We and the Cabo Platinum group may offer different newsletters from time to time intended to enhance the services we or they offer. Users may cancel their subscription to these newsletters at any time, although it may take a short while for the changes in your preferences to become effective.

In addition to Newsletters, we may email you if our team has an opportunity that meets your search criteria.  All emails from our protected server will be managed within the parameters of our Email Disclaimer.  Click HERE to learn more.


We also use surveys to collect information about our users. From time to time, we request users’ input in order to evaluate potential features and services. The decision to answer a survey is completely yours. We use information gathered from surveys to improve our services.


From time to time we may provide games on the Site.  These games may allow for connectivity with other users or third parties.  If that is the case you consent to your personal data being transferred accordingly.

Mobile Applications

When you download or use apps relating to our websites, we may receive information about your location and your mobile device, including a unique identifier for your device. We may use this information to provide you with location-based services, such as advertising, search results, and other personalized content. Most mobile devices allow you to turn off location services. If you have questions about how to disable your device’s location services, we recommend you contact your mobile service carrier or your device manufacturer.

Telephone Calls

As well as collecting data online and from correspondence, we may also speak with you face to face (for example at an Owner’s meeting) or by telephone.  We frequently record telephone conversations.  This Privacy Policy also governs those recordings and we keep this data in the same way that we keep other data.  Recordings of calls may also be transferred to locations or processed worldwide.

Inquiries and other Electronic Communications

Travelers may send inquiries to members via clickable links on the listings on a Site. Further, travelers and members may communicate with each other via tools on a Site. If you choose to send an inquiry through these links, your personal information, including your email address and any other information you supply (unless the Site specifies otherwise), will be visible to the member in question so that they might reply directly to you. Your details may also be sent to us and we have access to those communications even if you contact the member directly. If members and travelers further engage in communications through a Site, we also have access to those communications, which we monitor for trust and security purposes. Additionally, those inquiries and messages may be hosted on, be processed by or transmit through our servers. If you engage in such communications and call the other party, you may be asked to leave a return telephone number. Do not share information in the e-mail or phone call that you are not prepared to allow such person and Cabo Platinum group to have, including, but not limited to, credit card and bank account information. In addition inquiries and messages can be sent to the individual member you selected and to our system. Our customer service team may share such communications with members. We may also from time to time, use third party e-mail servers to send and track receipt of such communications, and analyze the pattern of such communications for trust and security purposes as well as to gather data, such as inquiry and booking data (on an anonymous basis), to assist us in better understanding our business.

How Do We Protect Your Personal Information?

We take reasonable technical and organizational measures to guard against unauthorized or unlawful processing of your personal data and against accidental loss or destruction of, or damage to, your personal data. While no system is completely secure, we believe the measures implemented by the Site reduce our vulnerability to security problems to a level appropriate to the type of data involved. We have security measures in place to protect our user database and access to this database is restricted internally. However, it remains your responsibility:

  • To protect against unauthorized access to your use of the Site;
  • To ensure no-one else uses the Site while your machine is logged on to the Site (including by logging on to your machine through a mobile, Wi-Fi or shared access connection you are using);
  • To log off or exit from the Site when not using it;
  • Where relevant, to keep your password or other access information secret.  Your password and log in details are personal to you and should not be given to anyone else or used to provide shared access for example over a network; and
  • To maintain good internet security.  For example, if your email account or Facebook account is compromised this could allow access to your account with us if you have given us those details and/or permitted access through those accounts. If your email account is compromised it could be used to ask us to reset a password and gain access to your account with us. You should keep all of your account details secure.  If you think that any of your accounts has been compromised you should change your account credentials with us, and in particular make sure any compromised account does not allow access to your account with us.  You should also tell us as soon as you can, so that we can try to help you keep your account secure and if necessary warn anyone else who could be affected.
  • If you have asked us to share data with third-party sites, however (such as Facebook) their servers may not be secure. Credit card information is generally stored by our credit card processing partners and we ask them to keep that data secure.  We also use third parties to help us optimize our website flow, content and advertising (see below).

Despite the measures taken by us and the third parties we engage, the Internet is not secure.  As a result others may nevertheless unlawfully intercept or access private transmissions or data.

What are Cookies, Web Beacons and Clear GIFs?

A “cookie” is a small file placed on your hard drive by some of our web pages.   We, or third parties we do business with, may use cookies to help us analyze our web page flow, customize our services, content and advertising, measure promotional effectiveness and promote trust and safety. Cookies are commonly used at most major transactional websites in much the same way we use them here at our Site.

You may delete and block all cookies from this site, but parts of the site will not work. We want to be open about our cookie use.
Even if you are only browsing the Site certain information (including computer and connection information, browser type and version, operating system and platform details, and the time of accessing the Site) is automatically collected about you. This information will be collected every time you access the Site and it will be used for the purposes outlined in this Privacy Policy.

You can reduce the information cookies collect from your device.  An easy way of doing this is often to change the settings in your browser. If you do that you should know that (a) your use of the Site may be adversely affected (and possibly entirely prevented), (b) your experience of this and other sites that use cookies to enhance or personalize your experience may be adversely affected, and (c) you may not be presented with advertising that reflects the way that you use our and other, sites. You find out how to make these changes to your browser at this site:  Unless you have adjusted your browser setting so that it will refuse cookies, our system will send cookies as soon as you visit our site.  By using the site you consent to this, unless you change your browser settings.

We gather and share information concerning the use of the Site by members and travelers with one or more third-party tracking companies for the purpose of reporting statistics. To do this, some of the pages you visit on our Site use electronic images placed in the web page code, called pixel tags (also called “clear GIFs” or “web beacons”) that can serve many of the same purposes as cookies.

Web beacons may be used to track the traffic patterns of users from one page to another in order to maximize web traffic flow. Our third-party advertising service providers may also use web beacons to recognize you when you visit the Site and to help determine how you found the Site. If you would like more information about this and to know your choices about not having this information used by these companies, click here:

Phishing or False Emails

If you receive an unsolicited email that appears to be from us or one of our members that requests personal information (such as your credit card, login, or password), or that asks you to verify or confirm your account or other personal information by clicking on a link, that email was likely to have been sent by someone trying to unlawfully obtain your information, sometimes referred to as a “phisher” or “spoofer.” We do not ask for this type of information in an email. Do not provide the information or click on the link.  Please contact us at Customer Support if you get an email like this.

Job Applicants, Current and Former Employees

If you use the Site to apply to work with us, we will use the information you supply to process your application and to monitor recruitment statistics.  Where we want to disclose information to a third party, for example where we want to take up a reference, will not do so without informing you beforehand unless the disclosure is required by law.  Personal information about unsuccessful candidates will be held for 12 months after the recruitment exercise has been completed, it will then be destroyed or deleted.  We retain de-personalized statistical information about applicants to help inform our recruitment activities, but individuals should not be identifiable from that data. Cabo Platinum is based in the US and employee and recruitment data is held there and in other Cabo Platinum Group locations worldwide.

Once a person has taken up employment with us, we will compile a file relating to their employment.  At that stage we will give you more details about how we hold employee details.

How do I Correct/Update My Information?

You can see any personal information processed by us.  The best way of seeing this if you are a property owner is to log on to your account by using the ‘Owner Login’ tab at the top of the screen.  You can see your basic details and correct or update them there at any time to suit you.  We also want to give you the opportunity to identify any inaccuracies in any other information we hold about you. Where possible, if we’re told about the inaccuracy of any personal information, we will make appropriate corrections. You can ask to see, update or amend any information we hold on you by contacting us.

How Do I Opt-out of Receiving Marketing Communications?

We will contact you from time to time for marketing purposes. Unless you have opted out, this could include contacting you by phone or email.
You may opt-out of receiving marketing communications from us by the following means:
1.    Contact us at Customer Support;
2.    Follow the instructions included in each communication or newsletter;
3.    Use the Unsubscribe function; or
4.    Mail the request to us at 8975 Double Diamond Pkwy #9, Reno, NV 89521.

Please remember that if you change your preferences it may take a short time for those preferences to become effective.

How Long Will We Keep Your Personal Data?

We will retain your personal data only as long as is necessary for the purposes to which you consent under the Terms and Conditions and this Privacy Policy, or as is required by applicable law, and then we will delete it.

How Do I Contact You?

If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this Site, we encourage you to contact us at Customer Support. In the unlikely event you still have an unresolved complaint, if your data was transferred to the US from the EU or Mexico under Safe Harbor, you can also contact our dispute resolution service operated by NIPC, an independent arbitration service based in the EU.  Customer Support can give you the details for this service.